The Myths Of Internet Advertising I have to laugh. I run into people all the time who ask me, first thing, how do I advertise on the Internet for free and make a million dollars? Okay, maybe the question isn't quite that stupid, but it's pretty close. In the real world, they wouldn't even consider asking a question like that when a quarter page ad in a small circulation newspaper can cost $500. Where do these people get off? Well, in this article, we're going to destroy some myths of Internet advertising. You may not like what you are about to read, but at least you will know it's the truth. Then you can decide if advertising on the Internet is something you want to do. Let's destroy the first myth of Internet advertising. You can't advertise for free and make money. That is simply not true. One of the most effective forms of advertising online is article writing and submitting to directories. The only cost is your web site and hosting. And, if you simply get a blog at blogger.com, then you don't even have any costs there. Article submissions won't make you a fortune overnight, but if you keep at it consistently, you will begin to see a steady stream of income. Let's destroy another Internet advertising myth. You get what you pay for. Not all the time. I'll give you a perfect example of a form of Internet advertising that not only doesn't give you what you pay for it, but can also get you into a boat load of trouble in the process. I am talking about buying leads. Many lead purchasing sites will charge you about 25 cents to a dollar per lead. So if you are buying 5000 leads, you can be paying anywhere from $1,000 to $5,000 for those leads. If you get them cheaper, they're probably the bottom of the barrel. In either case, most purchased leads are harvested anyway. The people you'll be emailing will most likely report you as a spammer and you'll end up with your ISP shutting you down. The sales you will make, if any at all, won't make up for the fact that you'll be put out of business and your reputation will be shot to heck. Let's destroy another myth. You can make a lot of money using just one form of Internet advertising. While it is true that some forms are better than others, there is not one form that is going to put you into six figures. It takes a multiple of effective forms of advertising to see any real success on the Internet. That's why you see so many books on the subject of generating traffic. One that I recently bought had so many methods in it that my head as spinning after reading it. The site resource section alone had to be 20 pages long. You can't even begin to imagine how many effective sources of advertising there are out there. Finally, you can't know it all. The Internet is changing all the time. Methods that worked yesterday may stop working next month and new methods may be just around the corner, especially with the rising popularity of multimedia. So, if you want to run an effective Internet advertising campaign, you have to stay informed and keep an eye on what is out there, today, tomorrow and beyond. Hey, if this was easy, EVERYBODY would be making a fortune online. To YOUR Success, Tim Christian Miller

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