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How To Bid On Keywords The main thing you have to understand about bidding on keywords is that the amount you're going to have to bid in order to get your ad seen, depends on a number of factors. The first of these is how competitive the keyword itself is. For example, if you are trying to break into the "make money online" niche, you are going to have to spend what many consider a fortune on clicks for the most competitive keywords simply because many people are into this niche. So you need to understand this up front before you even get into the game. There are a number of tools online that will show you what people are bidding on keywords to get a top position at Google. You can use these tools to determine if you want to get into as bidding war. For example, if you know what your product sells for $27 and you convert 1 in 100 clicks and your keyword is going to cost you $1 a click, then you know right up front that there is no point in running an Adwords campaign for this product as you will end up going broke in the process. It's just simple math. And, if you don't know what the conversion is on your product, find out what it is before you even attempt an Adwords campaign. The thing that most people don't understand is that you don't have to have a top position at Google. Actually, that's the last thing you DO want as the freebie seekers are going to eat up your campaign funds quicker than you can imagine. What you want to strive for is to get your campaign listed somewhere on page one and no worse than page two. I usually shoot for positions 7 through 12. This way I spend less on clicks and still get a decent amount of traffic to my site. It's called smart bidding. Another thing you want to do is bid on only the most relevant keywords in your campaign. Bidding on keywords that Google considers not to be relevant, will bring your cost per click costs up significantly. By bidding on only relevant keywords, you keep your costs down. Bidding on keywords is really a very logical process. Just keep your eyes on your campaign daily and watch what Google is charging you per click. Get rid of the keywords that are costing too much and not performing and keep the ones that are low in cost and bring you sales. It's a daily grind, but if you keep at it, you WILL see results and controlled keyword bid costs. To YOUR Success, Tim Christian Miller |
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